# Enhancing consumer value of the co-design experience in mass customization

> Research article (Journal of Business Research, 2020) · cited 67× · AI/ML

**Wikidata**: [openalex:W3039644512](https://www.wikidata.org/wiki/openalex:W3039644512)  
**Source**: https://4ort.xyz/entity/enhancing-consumer-value-of-the-co-design-experience-in-mass-customization