# Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation Theory

> Research article (Frontiers in Psychology, 2020) · cited 126× · AI/ML

**Wikidata**: [openalex:W3108552695](https://www.wikidata.org/wiki/openalex:W3108552695)  
**Source**: https://4ort.xyz/entity/enhancing-consumer-online-purchase-intention-through-gamification-in-china-perspective-of-cognitive-evaluation-theory