# Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence

> Research article (Journal of Research in Interactive Marketing, 2022) · cited 121× · AI/ML

**Wikidata**: [openalex:W4223542857](https://www.wikidata.org/wiki/openalex:W4223542857)  
**Source**: https://4ort.xyz/entity/enhancing-brick-and-mortar-store-shopping-experience-with-an-augmented-reality-shopping-assistant-application-using-pers