# Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective

> Research article (Journal of Business Research, 2020) · cited 82× · AI/ML

**Wikidata**: [openalex:W3114913800](https://www.wikidata.org/wiki/openalex:W3114913800)  
**Source**: https://4ort.xyz/entity/enhancing-brand-equity-of-branded-mobile-apps-via-motivations-a-service-dominant-logic-perspective