# Enhanced Marketing Decision Making for Consumer Behaviour Classification Using Binary Decision Trees and a Genetic Algorithm Wrapper

> Research article (Informatics, 2022) · cited 23× · AI/ML

**Wikidata**: [openalex:W4281980484](https://www.wikidata.org/wiki/openalex:W4281980484)  
**Source**: https://4ort.xyz/entity/enhanced-marketing-decision-making-for-consumer-behaviour-classification-using-binary-decision-trees-and-a-genetic-algor