# Engaging the online audience in the digital era: A multimodal analysis of engagement strategies in TED talk videos

> Research article (Ibérica, 2021) · cited 42× · AI/ML

**Wikidata**: [openalex:W4225663386](https://www.wikidata.org/wiki/openalex:W4225663386)  
**Source**: https://4ort.xyz/entity/engaging-the-online-audience-in-the-digital-era-a-multimodal-analysis-of-engagement-strategies-in-ted-talk-videos