# Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging

> Research article (Journal of Marketing Research, 2022) · cited 80× · AI/ML

**Wikidata**: [openalex:W4206996253](https://www.wikidata.org/wiki/openalex:W4206996253)  
**Source**: https://4ort.xyz/entity/engaging-consumers-with-environmental-sustainability-initiatives-consumer-globallocal-identity-and-global-brand-messagin