# Engaging consumers in mobile instant messaging: the role of cute branded emoticons

> Research article (Journal of Product & Brand Management, 2019) · cited 42× · AI/ML

**Wikidata**: [openalex:W2959029187](https://www.wikidata.org/wiki/openalex:W2959029187)  
**Source**: https://4ort.xyz/entity/engaging-consumers-in-mobile-instant-messaging-the-role-of-cute-branded-emoticons