# Engaging consumer through the storefront: Evidences from integrating interactive technologies

> Research article (Journal of Retailing and Consumer Services, 2015) · cited 94× · AI/ML

**Wikidata**: [openalex:W2172900917](https://www.wikidata.org/wiki/openalex:W2172900917)  
**Source**: https://4ort.xyz/entity/engaging-consumer-through-the-storefront-evidences-from-integrating-interactive-technologies