# Engagement, participation, and relationship quality in the context of co-creation in brand communities

> Research article (Journal of Marketing Analytics, 2021) · cited 14× · AI/ML

**Wikidata**: [openalex:W3206230458](https://www.wikidata.org/wiki/openalex:W3206230458)  
**Source**: https://4ort.xyz/entity/engagement-participation-and-relationship-quality-in-the-context-of-co-creation-in-brand-communities