# Engagement Marketing: the Innovative Perspective to Enhance the Viewer’s Loyalty in Social Media and Blogging E-Commerce Websites

> Research article (Marketing and Management of Innovations, 2020) · cited 34× · AI/ML

**Wikidata**: [openalex:W3017427209](https://www.wikidata.org/wiki/openalex:W3017427209)  
**Source**: https://4ort.xyz/entity/engagement-marketing-the-innovative-perspective-to-enhance-the-viewers-loyalty-in-social-media-and-blogging-e-commerce-w