# Encouraging Sustainable Consumption through Gamification in a Branded App: A Study on Consumers’ Behavioral Perspective

> Research article (Sustainability, 2022) · cited 15× · AI/ML

**Wikidata**: [openalex:W4313409456](https://www.wikidata.org/wiki/openalex:W4313409456)  
**Source**: https://4ort.xyz/entity/encouraging-sustainable-consumption-through-gamification-in-a-branded-app-a-study-on-consumers-behavioral-perspective