# Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction

> Research article (Journal of Retailing and Consumer Services, 2023) · cited 27× · AI/ML

**Wikidata**: [openalex:W4386181939](https://www.wikidata.org/wiki/openalex:W4386181939)  
**Source**: https://4ort.xyz/entity/empowering-retailers-a-bounded-rationality-perspective-to-enhancing-omnichannel-journey-satisfaction