# Empowering Firms With AI-Generated Content: Strategic Approaches to R&D and Advertising in the Era of Generative AI

> Research article (IEEE Transactions on Engineering Management, 2025) · cited 10× · AI/ML

**Wikidata**: [openalex:W4408521339](https://www.wikidata.org/wiki/openalex:W4408521339)  
**Source**: https://4ort.xyz/entity/empowering-firms-with-ai-generated-content-strategic-approaches-to-r-amp-d-and-advertising-in-the-era-of-generative-ai