# Employer Branding: A Brand Equity‐based Literature Review and Research Agenda

> Research article (International Journal of Management Reviews, 2016) · cited 353× · AI/ML

**Wikidata**: [openalex:W2560792484](https://www.wikidata.org/wiki/openalex:W2560792484)  
**Source**: https://4ort.xyz/entity/employer-branding-a-brand-equitybased-literature-review-and-research-agenda