# Employer and internal branding research: a bibliometric analysis of 25 years

> Research article (Journal of Product & Brand Management, 2022) · cited 75× · AI/ML

**Wikidata**: [openalex:W4229025097](https://www.wikidata.org/wiki/openalex:W4229025097)  
**Source**: https://4ort.xyz/entity/employer-and-internal-branding-research-a-bibliometric-analysis-of-25-years