# Employees as ambassadors: embracing new role expectations and coping with identity-tensions

> Research article (Corporate Communications An International Journal, 2019) · cited 35× · AI/ML

**Wikidata**: [openalex:W2973895587](https://www.wikidata.org/wiki/openalex:W2973895587)  
**Source**: https://4ort.xyz/entity/employees-as-ambassadors-embracing-new-role-expectations-and-coping-with-identity-tensions