# Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models

> 2011 doctoral thesis by Damien William Mather at University of Otago

**Wikidata**: [Q111965599](https://www.wikidata.org/wiki/Q111965599)  
**Source**: https://4ort.xyz/entity/empirical-generalisations-of-brand-extension-theory-and-the-role-of-general-linear-mixed-models


## References

1. [Source](http://hdl.handle.net/10523/622)