# Empirical generalisations in customer mindset metrics

> Research article (Journal of Consumer Behaviour, 2021) · cited 10× · AI/ML

**Wikidata**: [openalex:W3169939526](https://www.wikidata.org/wiki/openalex:W3169939526)  
**Source**: https://4ort.xyz/entity/empirical-generalisations-in-customer-mindset-metrics