# Emotions in fear communication: A cross‐cultural neuromarketing approach

> Research article (Psychology and Marketing, 2023) · cited 10× · AI/ML

**Wikidata**: [openalex:W4389199952](https://www.wikidata.org/wiki/openalex:W4389199952)  
**Source**: https://4ort.xyz/entity/emotions-in-fear-communication-a-crosscultural-neuromarketing-approach