# Emotional arousal in customer experience: A dynamic view

> Research article (Journal of Business Research, 2023) · cited 26× · AI/ML

**Wikidata**: [openalex:W4387840021](https://www.wikidata.org/wiki/openalex:W4387840021)  
**Source**: https://4ort.xyz/entity/emotional-arousal-in-customer-experience-a-dynamic-view