# Emojis as heuristic cues: The multifaceted role of emojis in online service interactions

> Research article (Journal of Consumer Behaviour, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4392782015](https://www.wikidata.org/wiki/openalex:W4392782015)  
**Source**: https://4ort.xyz/entity/emojis-as-heuristic-cues-the-multifaceted-role-of-emojis-in-online-service-interactions