# Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

> Research article (Customer Needs and Solutions, 2017) · cited 33× · AI/ML

**Wikidata**: [openalex:W2741393251](https://www.wikidata.org/wiki/openalex:W2741393251)  
**Source**: https://4ort.xyz/entity/emerging-trends-in-product-bundling-investigating-consumer-choice-and-firm-behavior