# Emerging technologies and analytics for a new era of value-centered marketing in healthcare

> Research article (Journal of the Academy of Marketing Science, 2019) · cited 153× · AI/ML

**Wikidata**: [openalex:W2980216360](https://www.wikidata.org/wiki/openalex:W2980216360)  
**Source**: https://4ort.xyz/entity/emerging-technologies-and-analytics-for-a-new-era-of-value-centered-marketing-in-healthcare