# Embracing uncertainty in value-based selling by means of design thinking

> Research article (Industrial Marketing Management, 2017) · cited 55× · AI/ML

**Wikidata**: [openalex:W2621273124](https://www.wikidata.org/wiki/openalex:W2621273124)  
**Source**: https://4ort.xyz/entity/embracing-uncertainty-in-value-based-selling-by-means-of-design-thinking