# Eliciting brand-related social media engagement: A conditional inference tree framework

> Research article (Journal of Business Research, 2019) · cited 78× · AI/ML

**Wikidata**: [openalex:W2971771156](https://www.wikidata.org/wiki/openalex:W2971771156)  
**Source**: https://4ort.xyz/entity/eliciting-brand-related-social-media-engagement-a-conditional-inference-tree-framework