# Elevating theoretical insight and predictive accuracy in business research: Combining PLS-SEM and selected machine learning algorithms

> Research article (Journal of Business Research, 2023) · cited 92× · AI/ML

**Wikidata**: [openalex:W4390300202](https://www.wikidata.org/wiki/openalex:W4390300202)  
**Source**: https://4ort.xyz/entity/elevating-theoretical-insight-and-predictive-accuracy-in-business-research-combining-pls-sem-and-selected-machine-learni