# Elements of strategic social media marketing: A holistic framework

> Research article (Journal of Business Research, 2016) · cited 834× · AI/ML

**Wikidata**: [openalex:W2346713234](https://www.wikidata.org/wiki/openalex:W2346713234)  
**Source**: https://4ort.xyz/entity/elements-of-strategic-social-media-marketing-a-holistic-framework