# Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?

> Research article (Electronic Commerce Research, 2023) · cited 24× · AI/ML

**Wikidata**: [openalex:W4387307992](https://www.wikidata.org/wiki/openalex:W4387307992)  
**Source**: https://4ort.xyz/entity/electronic-word-of-mouth-ewom-and-customer-brand-engagement-cbe-do-they-really-go-hand-in-hand