# Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions

> Research article (Journal of Consumer Research, 2021) · cited 15× · AI/ML

**Wikidata**: [openalex:W4205767243](https://www.wikidata.org/wiki/openalex:W4205767243)  
**Source**: https://4ort.xyz/entity/egocentric-processing-the-advantages-of-person-related-features-in-consumers-product-decisions