# Effectual selling in service ecosystems

> Research article (Journal of Personal Selling and Sales Management, 2020) · cited 22× · AI/ML

**Wikidata**: [openalex:W3109676063](https://www.wikidata.org/wiki/openalex:W3109676063)  
**Source**: https://4ort.xyz/entity/effectual-selling-in-service-ecosystems