# Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads

> Research article (Journal of Research in Interactive Marketing, 2023) · cited 19× · AI/ML

**Wikidata**: [openalex:W4319985732](https://www.wikidata.org/wiki/openalex:W4319985732)  
**Source**: https://4ort.xyz/entity/effects-of-vividness-information-and-aesthetic-design-on-the-appeal-of-pay-per-click-ads