# Effects of underdog (vs. top dog) positioning advertising

> Research article (International Journal of Advertising, 2015) · cited 42× · AI/ML

**Wikidata**: [openalex:W1888741308](https://www.wikidata.org/wiki/openalex:W1888741308)  
**Source**: https://4ort.xyz/entity/effects-of-underdog-vs-top-dog-positioning-advertising