# Effects of the characteristics of online multimedia synergy on consumers’ message acceptance and message response

> Research article (Online Information Review, 2017) · cited 18× · AI/ML

**Wikidata**: [openalex:W2740123468](https://www.wikidata.org/wiki/openalex:W2740123468)  
**Source**: https://4ort.xyz/entity/effects-of-the-characteristics-of-online-multimedia-synergy-on-consumers-message-acceptance-and-message-response