# Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator

> Research article (Journal of Research in Interactive Marketing, 2021) · cited 27× · AI/ML

**Wikidata**: [openalex:W3197026333](https://www.wikidata.org/wiki/openalex:W3197026333)  
**Source**: https://4ort.xyz/entity/effects-of-personal-innovativeness-and-perceived-value-of-disclosure-on-privacy-concerns-in-proximity-marketing-self-con