# Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names

> Research article (Journal of Consumer Behaviour, 2015) · cited 14× · AI/ML

**Wikidata**: [openalex:W1551148645](https://www.wikidata.org/wiki/openalex:W1551148645)  
**Source**: https://4ort.xyz/entity/effects-of-perceptual-and-conceptual-similarities-on-consumers-evaluations-of-copycat-brand-names