# Effects of metaverse experience on behavioral intention of visitors: moderating role of similarity between virtual and real experience

> Research article (International Journal of Contemporary Hospitality Management, 2024) · cited 22× · AI/ML

**Wikidata**: [openalex:W4394867109](https://www.wikidata.org/wiki/openalex:W4394867109)  
**Source**: https://4ort.xyz/entity/effects-of-metaverse-experience-on-behavioral-intention-of-visitors-moderating-role-of-similarity-between-virtual-and-re