# Effects of institutions on the eco-brand orientation of millennial consumers: a social cognitive perspective

> Research article (Journal of Consumer Marketing, 2022) · cited 23× · AI/ML

**Wikidata**: [openalex:W4206396159](https://www.wikidata.org/wiki/openalex:W4206396159)  
**Source**: https://4ort.xyz/entity/effects-of-institutions-on-the-eco-brand-orientation-of-millennial-consumers-a-social-cognitive-perspective