# Effects of <i>au naturel</i> packaging colors on willingness to pay for healthy food

> Research article (Psychology and Marketing, 2019) · cited 91× · AI/ML

**Wikidata**: [openalex:W2989842460](https://www.wikidata.org/wiki/openalex:W2989842460)  
**Source**: https://4ort.xyz/entity/effects-of-i-au-naturel-i-packaging-colors-on-willingness-to-pay-for-healthy-food