# Effects of heuristic and systematic cues on perceived content credibility of Sina Weibo influencers: the moderating role of involvement

> Research article (Humanities and Social Sciences Communications, 2024) · cited 18× · AI/ML

**Wikidata**: [openalex:W4404906267](https://www.wikidata.org/wiki/openalex:W4404906267)  
**Source**: https://4ort.xyz/entity/effects-of-heuristic-and-systematic-cues-on-perceived-content-credibility-of-sina-weibo-influencers-the-moderating-role-