# Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer

> Research article (International Journal of Advertising, 2021) · cited 98× · AI/ML

**Wikidata**: [openalex:W3198239855](https://www.wikidata.org/wiki/openalex:W3198239855)  
**Source**: https://4ort.xyz/entity/effects-of-disclosing-ads-on-instagram-the-moderating-impact-of-similarity-to-the-influencer