# Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

> Research article (Internet Research, 2021) · cited 280× · AI/ML

**Wikidata**: [openalex:W3141804153](https://www.wikidata.org/wiki/openalex:W3141804153)  
**Source**: https://4ort.xyz/entity/effects-of-customer-trust-on-engagement-in-live-streaming-commerce-mediating-role-of-swift-guanxi