# Effects of confidence and social benefits on consumers’ extra-role and in-role behaviors: A social identity and social exchange perspective

> Research article (Journal of Retailing and Consumer Services, 2021) · cited 32× · AI/ML

**Wikidata**: [openalex:W4200493162](https://www.wikidata.org/wiki/openalex:W4200493162)  
**Source**: https://4ort.xyz/entity/effects-of-confidence-and-social-benefits-on-consumers-extra-role-and-in-role-behaviors-a-social-identity-and-social-exc