# Effects of celebrity endorsement on firms’ competition: from industrial organisation perspective

> Research article (Economic Research-Ekonomska Istraživanja, 2019) · cited 10× · AI/ML

**Wikidata**: [openalex:W2973175271](https://www.wikidata.org/wiki/openalex:W2973175271)  
**Source**: https://4ort.xyz/entity/effects-of-celebrity-endorsement-on-firms-competition-from-industrial-organisation-perspective