# Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence

> Research article (Telematics and Informatics, 2020) · cited 82× · AI/ML

**Wikidata**: [openalex:W3014699283](https://www.wikidata.org/wiki/openalex:W3014699283)  
**Source**: https://4ort.xyz/entity/effects-of-brand-anthropomorphism-on-consumer-brand-relationships-on-social-networking-site-fan-pages-the-mediating-role