# Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective

> Research article (Journal of Business Research, 2015) · cited 373× · AI/ML

**Wikidata**: [openalex:W2182756997](https://www.wikidata.org/wiki/openalex:W2182756997)  
**Source**: https://4ort.xyz/entity/effects-of-big-data-analytics-and-traditional-marketing-analytics-on-new-product-success-a-knowledge-fusion-perspective