# Effects of Animation on Attentional Resources of Online Consumers

> Research article (Journal of the Association for Information Systems, 2017) · cited 48× · AI/ML

**Wikidata**: [openalex:W2752327613](https://www.wikidata.org/wiki/openalex:W2752327613)  
**Source**: https://4ort.xyz/entity/effects-of-animation-on-attentional-resources-of-online-consumers