# Effects of AI Virtual Anchors on Brand Image and Loyalty: Insights from Perceived Value Theory and SEM-ANN Analysis

> Research article (Systems, 2025) · cited 12× · AI/ML

**Wikidata**: [openalex:W4406906826](https://www.wikidata.org/wiki/openalex:W4406906826)  
**Source**: https://4ort.xyz/entity/effects-of-ai-virtual-anchors-on-brand-image-and-loyalty-insights-from-perceived-value-theory-and-sem-ann-analysis