# Effectiveness of Website Personalization: Does the Presence of Personalized Recommendations Cannibalize Sampling of Other Items?

> Research article (International Journal of Electronic Commerce, 2015) · cited 23× · AI/ML

**Wikidata**: [openalex:W2232569502](https://www.wikidata.org/wiki/openalex:W2232569502)  
**Source**: https://4ort.xyz/entity/effectiveness-of-website-personalization-does-the-presence-of-personalized-recommendations-cannibalize-sampling-of-other