# Effectiveness of Artificial Intelligence in Building Customer Loyalty: Investigating the Mediating Role of Chatbot in the Tourism Sector of Pakistan

> Research article (International Journal of Academic Research in Business and Social Sciences, 2023) · cited 27× · AI/ML

**Wikidata**: [openalex:W4388836032](https://www.wikidata.org/wiki/openalex:W4388836032)  
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